Tom Schauble
Hi there, I campaign for a better world and help build the web.
I'm in the process of updating my folio at the moment. You can view an example of my work below, or check out agentc.com.au for more work.
Case Study: Talking Kev
'Talking Kev' was a light hearted, interactive viral campaign designed to promote Oxfam's climate change campaign during the Copenhagen UN Climate Change negotiations in December 2009.
The irreverent site saw users take the role of a hapless aid to Kevin Rudd who ruins Rudd's speech 15 minutes before he is due to deliver it. To save their bacon, the user had to rewrite Kevin's speech using fragments of Kevin's past speeches.
Videos require a recent version of Quicktime
Campaign features
- Interactivity - Visitors literally put words in Kevin Rudd's mouth by arranging sound bites of the PM by simply dragging and dropping phrases to a timeline.
- Animated Playback - Speeches played back as a humorous animated cartoon of Kevin Rudd, that appeared to be part of a fictitious newspaper called "The Climate Times."
- Viral campaign - To encourage word of mouth promotion visitors could share their animation via email, Facebook or Twitter. Visitors were able to view and rate each other's creations.
- Banner Campaign - A fun animated banner was featured on crikey.com.au during the summit.
Campaign results
- Talking Kev campaign received 250% more traffic than the mainstream organisational campaign during the same period.
- Known to have been used by members in AusAid and other target audiences
- An exceptional 0.66% click through rate for banner ad
- Tweeted by UK Labour MP Tom Watson.
- Featured in "End of the week funnies" in The Age online.
Thanks for looking
